new zealand news

The New Zealand market continues to be very positive for MiClub despite the challenging economic conditions being faced by the golf industry generally at present. Web sites provided by MiClub continue to attract positive feedback and are proving to be very strong marketing vehicles for those clubs looking for more out of there investment in the technology.

Specifically, the MiClub tee booking application continues to drive members to club related information apposed to linking to another system. This feature ensures members not only visit the club web sites regularly but more importantly stay there. Clubs have reported as much as a two hundred percent increase in activity through there web sites using the MiClub booking systems with members visiting the sites as regularly as five to tens times per week.

This activity provides the basis from which clubs can communicate with members efficiently while at the same time generating enough activity to attract sponsorship dollars to the sites. This results in better more focused communication and sponsorship revenue coming the clubs way.

The attached letter received form Huapai Golf Club shares there experiences.  

In particular clubs are very interested in MiClub's single logon approach for members wishing to make bookings and view club web site material. Other areas of interest include MiClub's:

• Ability to open timesheets as and when  the club chooses as far in advance as required.
• Access to NZGolf handicaps without leaving the clubs web site.
• The provision for members to be able update member contact and address details online without the need to contact the club
• Access to member information, bookings sheets, competition results and NZGolf handicap information via a single login.
• The capability of the solution to generate advertising revenues via business directories, sponsorship support and online advertising for the Club.
• Up to date member communications solution
• On-line yet confidential members directory.
• Ability to display the full years fixtures without the need for any double handing. All fixtures are interactive displaying upcoming event information, tee booking sheets and competition results.

Building on this success MiClub welcome new customers The Paraparaumu Beach Golf Club and The Golf House. Both sites are currently in development. Further announcements are expected within the next few weeks following board ratification of proposals put forward earlier in the year.

David Bradley attended the NZ Golf Managers Conference in Wellington last week and enjoyed catching up with all those who attended. DBA was also proud to be the sponsor of the Sunday golf at Royal Wellington.

As always thanks to all our loyal customers for there continued support.